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| Presidents Corner: Greetings LMCCA Membership |
| Tuesday, October 28, 2008 Posted by MarkCermak |
 Things are changing everywhere you look, including the seasons, US politics and industry attitudes. Judging by the current news articles and trade show exhibits, the industry finally has accepted low moisture as a viable form of carpet cleaning. From carpet mills to consumers, carpet cleaning contractors to homeowners, manufacturers to end-users, acceptance seems to abound.
We think we know why.
While we’ve always known that low moisture carpet cleaning is effective, there are actually many other reasons to embrace it. Environmentally, low moisture carpet cleaning systems can reduce electricity usage, water usage and greatly reduce or eliminate wastewater disposal issues. Additionally, we’re seeing a continuous flow of new and innovative machines designed to work with the new, modern chemistries in low moisture carpet cleaning operations. These new machines are designed to make the low moisture carpet cleaning process quicker, easier and more efficient.
There are other benefits as well. The reduction of latent moisture in carpets and substrates reduces the threat of mold, mildew or growth of pathogenic microorganisms. This can yield improved indoor air quality and can give us all a healthier indoor environment.
Finally, low moisture carpet cleaning has addressed real world cleaning issues. Low moisture carpet cleaning can improve perceived cleanliness, increase cleaning frequencies, and enhance carpet appearance. The result helps to make carpeting even more appealing to the average consumer. Carpets can be as quick and easy to keep clean as hard floors while delivering all the positive benefits for having carpeting - sound deadening, air filtering, and a general warm and cozy indoor environment.
I believe it is a combination of all these things that has propelled the LMCCA’s unprecedented growth. That… and the passionate enthusiasm of our membership. You!
Thank you for your support! Working together, as a unified group, we really can influence positive change.
Mark Warner
President, LMCCA
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